Thanks to the tipster who alerted me to Willoughby General, now under construction at 518A Willoughby Avenue off of Marcy. The store, according to the Facebook page, is undergoing a build out and will serve as an all-purpose general store upon opening. Expect coffee, baked goods, bread, cheeses, cured meats, gifts, organic cleaning products and toiletries, newspapers and magazines. The inventory will largely be based on customer requests and feedback.
The owners, Barbara Lester and Rachel Tutera, both live in the neighborhood. They recently started a Kickstarter to raise $7,000 for the buildout. The goal is to open soon, although there is no set date yet.